SEO and product websites are still relevant in 2018. How can you consider metrics, downloads, engagement if users can’t find you?

When it comes to SEO, finding the most relevant phrases that relate to your product is essential. Say you’re a web designer and you want to get more SEO traffic to your website, you should research those terms that are most relevant to your audience.. Start with keywords that your audience is on the lookout for. For example, Adventure, Naukluft, Swakopmund, Etosha, Safari, and so on – these keywords in conjunction with tags and the topic of your site. Keywords by themselves are not enough and you should be injecting longtail search terms into your posts.

If you write about politics, then add keywords based on Politics. If Business, then make sure to use relevant terminology. Pick a topic and stick to it, and be consistent. However, know that specific searches/ terms/keywords will generate you more capital than others. Research them. There are excellent tools to let you do this, SEM Rush, Google Adwords Tracker, Marketing Samurai.

While ideas as far as plans go are great just by themselves, they don’t help you generate revenues. What makes an online blog/enterprise value is the user engagement. Users of your site/product / what have you need to have something to do, spend time on your site and need to come back here for more. When this relates to a digital product, they should have a natural means of extending the user experience from the blog, to the app.

Give them something they want

How do you do this? Give them something they want – first and foremost content that is relevant, well written and interesting. Second – a value proposition. In today’s marketplace there are hundreds if not thousands of competitors to your product – so the question is, what makes you stand out from the rest of them, what value do you give the user that all the other guys out there don’t. Moreover, if you’re one of the lucky ones out there to have a product that fills a niche and doesn’t have any competitors, ensure that the relevance, engagement and value proposition are still there in the event of new entrants, and more so – user retention.

Killer Products Should Do More Than Solve Problems


However, what about SEO and seed traffic, and consultants, after all, there is an entire industry out there surrounding it. Yes, it is important, being on Page 1 of searches is extraordinarily talented, especially on your Google’s, Yahoo!’s MSN’s – most users will hardly ever head down to page two, and less so page three, four, and so forth. However, again, when you come down to SEO, content is king, if you’re  If you’re a travel app, publishing an article on travel in Namibia, make sure to put into the article valuable keywords that people will search for, for example, Adventure, Naukluft, Swakopmund, Etosha, Safari, and so on. These keywords will then come from within the article, within the content, and in conjunction with tags, and the topic of your site should make you shoot up the search rankings – meaning more visits to your site. It may seem obvious, but you’d be surprised

However, how do you know what keywords people search for? Doesn’t matter really, it’s about the content which you’re writing about. If you write about politics, politics related keywords, business, then business, pick a topic and stick with it, be consistent. However, know that specific searches/ terms/keywords will generate you more capital than others, these can be researched.

Want content like this in your inbox sign up to SWARM’s Newsletter.