by Jacek | Jul 25, 2018 | Strategy
User engagement matters. It’s the reason people come back to an application. It promotes familiarity and loyalty with a brand and product. It enhances visibility, as people share content. It’s a sign of validation, telling you that the product you produce or the way...
by Jacek | Jul 20, 2018 | New Venture, Resources, Strategy
I can’t tell you how often this happens. A client wants to contract us out for a project, they’re building a new strategic initiative to support a business unit, or roll out a new revenue generating product – the objective of our work is to define a strategic path...
by Jacek | May 18, 2018 | Design, Strategy
How do you define good Customer Experience (CX) & Service Design (SD)? Here’s our rationale and why we believe it is successful. Effortlessness, is how a customer should describe their customer experience with a brand, and this is what we strive for when...
by Jacek | May 15, 2018 | Design
Customer experience design (CXD) In layman’s terms is how you design the systems that govern your customer’s touch points with your brand and organization. However, that’s an oversimplification. Customer experience is an enablement mechanism that supports the user...
by Jacek | Oct 7, 2017 | Strategy
CI? Yes, competitive intelligence. In today’s rapidly changing marketplace it is pivotal that any new start up keep an eye on the competition. What are they doing that we’re not? What’s their comparative value proposition? Who is their target customer, and who...
