Do you feel like a fraud? It's normal, read what to do about it.

Every entrepreneur, or at least most of us will feel like a fraud at one point. We tell our friends and family we're working. We invest money and time into things that may or may not work. We work from home, café's and sometimes lack the office space that makes us feel "normal". We tell ourselves that and the rest of the world that we wholeheartedly believe in a mission. That our product [...]

Depression: the Demon Behind Entrepreneurship

No one ever said entrepreneurship was easy, that's for sure. I’ve been working on all sorts of interesting projects with a range of clients, from big brands and emerging  startups, helping them define their business model and strategy. Each project has its unique set of challenges, successes, nuances, etc. Yet, one pattern I’ve noticed throughout my time spent on projects is the [...]

Is Business School Worth it?

Business school coursework predominantly focuses on business plan writing, scalability, working capital allocation, with some of the more avant-garde schools (think tier 1 West Coast institutions) being taught by some of Silicon Valley's best. Learning the fundamentals of business is an essential starting point, just as gleaning insight from others best practices and failures is a useful [...]

The Only Guide You'll Ever Need to Master the Elevator Pitch

The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that you already have your elevator pitch perfected, but even if it is, test it, refine it, and make it better. The pitch will dictate [...]

5 Tips I Wish Someone Had Told Me When I First Started Learning iOS

Thinking about diving into the world of iOS app development but unsure where to start? You're not alone. The process can be daunting, especially when choosing from multiple languages, frameworks, and best practices. If you need some advice to help jumpstart your learning or some some words of encouragement to keep up the momentum, here's 5 tips to do just that. Tip #1: Learn Objective C and [...]

Employee Spotlight: From Construction Worker to iOS Developer

Hello! My name is Alex Paul, and that's me in the above photo, I am fist pumping to celebrate one of my best 18 mile races, with a record finishing time of 2 hours and 34 minutes. When I'm not running 50-70 miles a week training for my next race or caring for my 3 1/2 year-old son, I work as a iOS developer here at SWARM. When people ask me how I started doing iOS development I tell them I was a [...]

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