The amount of capital funneled into Research and Development (R&D) by U.S. based tech companies is simply staggering.
Amazon takes the cake with a reportedly $13.3 billion annual spending on R&D - and while big, Amazon is only one company – so aggregate the total amount spent annually and you’re talking GDP of a small European country.
It is a given that [...]
As every entrepreneur knows, when bootstrapping or working with a small budget, it’s important to be very careful with resources. It’s easy to fall into the trap of wanting one team member to take on the responsibilities of multiple roles. With design, it’s unfortunate yet common enough for teams to have their engineering talent handle the task. But there is an opportunity [...]
If you’ve ever worked on any remote or “outsourced” team then you’re about to be nodding your head, familiar with the all too many problems of communication that arise. Often times the distance barrier creates misunderstandings and those misunderstandings lead to false assumptions which have far worse implications.
I’ve been there. I’ve assumed the developer [...]
Whether you’re a new entrepreneur who wants an idea made into an app, an established venture looking for product support, or a senior VP of marketing at a fortune 500 seeking a new vendor, there are five key factors you should take into consideration when looking to hire a digital agency.
ReputationWhile the age old adage that “you get what you pay for” mostly holds true with [...]
Wondering how to make an app? Let's start with the MVP, or minimum viable product. Fundamentally, the MVP is the most basic product that you send to market which will test your idea. However, when you're building an MVP, it's hard to know where to start. First thing's first. You'll need to validate.
Validating your product
It is important to ask yourself a series of questions to [...]
Today we present you with 25 quotes regarding entrepreneurship and entrepreneurs, some hit home, some are inspirational and some are funny, but they’re all relevant!
1. "Business opportunities are like buses, there's always another one coming." - Richard Branson, founder of Virgin Enterprises
2. “There is only one way to make a great deal of money; and that is in a business of [...]
Comprehensive marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different depending where in the product cycle the product is.
For example, if you’ve just build the MVP, marketing goals will be focused on [...]
As a company, we’ve always been bullish on SmartTV and second screen applications, so when Apple announced the new tvOS paired with an AppleTV that anyone could build applications for, we were thrilled.
Thrilled because we’ve already worked with AppleTV rolling our first app for the platform back in May 2015. It was for a major television network and is now accessed by millions of [...]
Feel free to take this example spec sheet and use it. This spec/scope of work doc will help you define your mobile application conceptually and will be a lifesaver when approaching designers / developers for estimates. If you think we can improve on this in any way, please let us know in the comments, otherwise enjoy, and please link back.
Example App – iOS or Android [...]
A while back we covered the marketing basics for startups. If you’re jumping into this checklist without first having defined your marketing fundamentals, we highly urge you to read the other post first.If you are already caught up, or just want to head straight to the digital marketing checklist then keep on reading. Before you market, prepare to marketIt’s incredibly important to have all your [...]