Let’s Hit the Links
In order to create a great user experience we had to start from scratch to fit the design for a new social-focused experience.
To deliver the full power of social into GolfMatch, we drastically changed the structure and feel of the product. We did this by first learning about how golfers communicate with each other to form relationships and communities around their passion.
The challenge became satisfying both types of users without forcing each other’s system on the other in the UX. It’s pretty hard to define two distinct pathways within an app without interfering with usability, and we’re proud of the outcome.
WHAT WE LEARNED