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Resources & Research
UX vs. CX: Navigating the Differences
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
The Do’s and Don’ts of User Interview Questions
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...
What is the actual business value of design?
When it comes to product development, data and design both play essential roles. While data can inform decisions and patterns, good design can ultimately drive success for a business. Our last post pertained to the value of good design in a data-driven world. This...
