30
July
SEO and product websites are still relevant in 2018
SEO and product websites are still relevant in 2018. How can you consider metrics, downloads, engagement if users can’t find you? When it comes to SEO, finding the most relevant [...]
25
July
User engagement. How is your new product team designing for it?
User engagement matters. It’s the reason people come back to an application. It promotes familiarity and loyalty with a brand and product. It enhances visibility, as people share content. It’s [...]
20
July
Is Management Letting Your Digital Products Mature?
I can’t tell you how often this happens. A client wants to contract us out for a project, they’re building a new strategic initiative to support a business unit, or [...]
18
May
Our Methodology and Approach to Customer Experience & Service Design.
How do you define good Customer Experience (CX) & Service Design (SD)? Here's our rationale and why we believe it is successful. Effortlessness, is how a customer should describe their customer [...]
15
May
Customer Experience Design is Gaining Headway in Corporate Circles, But What Does it Mean, and How to Think About it.
Customer experience design (CXD) In layman’s terms is how you design the systems that govern your customer’s touch points with your brand and organization. However, that’s an oversimplification. Customer experience [...]
02
May
Mobile Product (or App) Design for Beginners, Non-Designers, & Developers: A How-To
This is a 2018 update from the article that first appeared on CreativeBloq. Specialists generally assume that everything they know is obvious, and need to remind themselves that isn't the [...]
02
May
Application Pipeline Setup in AWS
Target Groups Application Pipeline Setup AWS console ⇒ EC2: Target Groups ⇒ Create target group Create 2 groups Ludlow2-api-qa Ludlow2-api-prod The port doesn’t matter, keep it as default: 80. Load [...]
13
January
SWARM Deployment Architecture
Here at SWARM, our engineering team has agreed on the following goals for deployment architecture. Automatic Deployment should happen automatically. Creating and publishing packages are for the dark ages! Reproducible [...]
07
October
Is Your Competitive Intelligence Working for You?
CI? Yes, competitive intelligence. In today’s rapidly changing marketplace it is pivotal that any new start up keep an eye on the competition. What are they doing that we’re not? [...]
12
September
VP’s of Digital Need to Start Embracing Machine Learning
Why Vice Presidents of Digital Product Need to Start Embracing Machine Learning Today It used to be that you had to program a computer to do certain things. Since the [...]