by SWARM | Jul 27, 2016 | Brand, Marketing
A Quick Scenario on Branding Basics It’s happened again. You’re stuck in the dairy aisle, staring at the yogurts — Fruit at the bottom. Flavored. Full-fat. Nonfat. Soy. Almond milk. Coconut milk. Sheep’s milk. Goat’s milk. Greek. Icelandic. Which one has the...
by Jacek | Jul 5, 2016 | Marketing, New Venture, Personal Development, Strategy
The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that...
by Jacek | Feb 5, 2016 | Marketing, Resources, Strategy
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
by Jacek | May 4, 2015 | Development, Experiments, iOS, Marketing, Strategy
At SWARM, an app design and development company in New York, we love to run experiments and try new things. Some of our experiments like the SWARM Weather Watch Face have even been featured in app stores like Google Play.So when defining PartyUP Player (PUP) into an...
by Jacek | Dec 1, 2014 | Marketing, Resources, Strategy
A while back we covered the marketing basics for startups. If you’re jumping into this checklist without first having defined your marketing fundamentals, we highly urge you to read the other post first. If you are already caught up, or just want to head straight to...
by Jacek | Oct 7, 2014 | Marketing, Resources, Strategy
It’s a no brainer, an engaged twitter audience who loves what you do can drive traffic to your site, recommend your content and become a source of customers for your business. Here’s how to build that Twitter audience in a few simple steps. ONE: Prepare yourself...
