Branding basics: why everything from typography to color palette to tone of voice matters.
A Quick Scenario on Branding Basics It’s happened again. You’re stuck in the dairy aisle, staring at the yogurts — Fruit at the bottom. Flavored. Full-fat. Nonfat. Soy. Almond milk. Coconut milk. Sheep’s milk. Goat’s milk. Greek. Icelandic. Which one has the...
The Only Guide You’ll Ever Need to Master the Elevator Pitch
The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that...
Getting Traction: How do I perfect startup marketing?
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
Hacking together mobile apps using Twitter data store
At SWARM, an app design and development company in New York, we love to run experiments and try new things. Some of our experiments like the SWARM Weather Watch Face have even been featured in app stores like Google Play.So when defining PartyUP Player (PUP) into an...
Digital Marketing Fundamentals or: How to Plan Your Inbound Marketing Strategy
A while back we covered the marketing basics for startups. If you’re jumping into this checklist without first having defined your marketing fundamentals, we highly urge you to read the other post first. If you are already caught up, or just want to head straight to...Let's solve digital.
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