Much talk happens today around the customer experience in product design. While there is considerable literature out there on the topic, there is also much confusion in regards to what it means and how to implement it. In short, it how the customer feels at every...
All Things SEO SEO and product websites are still relevant in 2018. How can you consider metrics, downloads, engagement if users can’t find you? When it comes to SEO, finding the most relevant phrases that relate to your product is essential. Say you’re a web...
I can’t tell you how often this happens. A client wants to contract us out for a project, they’re building a new strategic initiative to support a business unit, or roll out a new revenue generating product – the objective of our work is to define a strategic path...
The amount of capital funneled into Research and Development (R&D) by U.S. based tech companies is simply staggering. Amazon takes the cake with a reportedly $13.3 billion annual spending on R&D—and while big, Amazon is only one company—so aggregate the total...
Is design important? As every entrepreneur knows, when bootstrapping or working with a small budget, it’s important to be very careful with resources. It’s easy to fall into the trap of wanting one team member to take on the responsibilities of multiple roles. With...
If you’ve ever worked on any remote or “outsourced” team then you’re about to be nodding your head. Unfortunately, all too familiar with the all too many problems of communication that arise. Often times the distance barrier creates misunderstandings and those...