We’ve come a long way since the days when computers were clunky and difficult to use. Thanks to faster processors, smarter software, and better interfaces, it’s now possible to interact with technology in a natural and intuitive way. That goes for apps,...
What Is the Customer Experience? When it comes to ensuring your customers have a superior digital customer experience, it’s first important to understand what the customer experience actually is — including all of the moving parts. Essentially, the customer...
Back in the early 1990s, the “father of UX,” Don Norman, proposed the concept of user-centered design. Since then, a new role has emerged—that of the UX designer. Mind you, there was always the role of a user-friendly designer, but it was fairly limited...
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...
Customer experience (CX) design is a pivotal part of product design that is all too often overlooked. A buzzword all too commonly used throughout the world of business, it’s been loosely applied to virtually every situation that has to do with improvement within your...