Branding basics: why everything from typography to color palette to tone of voice matters.
A Quick Scenario on Branding Basics It’s happened again. You’re stuck in the dairy aisle, staring at the yogurts — Fruit at the bottom. Flavored. Full-fat. Nonfat. Soy. Almond milk. Coconut milk. Sheep’s milk. Goat’s milk. Greek. Icelandic. Which one has the...
The Good, The Bad, and the Suboptimal from Mobile World Congress (2016)
There’s conferences, and then there’s Mobile World Congress (MWC) . In essence, it’s a massive maze of tech booths showcasing some of the coolest new tech from around the world. Housed in the Fira Gran Via in Barcelona, at least 100 companies stood in its many...
SWARM recognized as a top 30 innovator by SVIEF.org
We’re thrilled to announce that SWARM has been recognized as an innovation leader in the emerging technologies and interface product design space by SVIEF (Silicon Valley Innovation and Entrepreneurship Forum). We were one of thirty companies globally to receive the...
A look at interactive websites: WELTRADE
Web Spotlight At SWARM, while we’re pretty focused on new products coming out of the digital space, we’re also interested in how they’re marketed and what those attempts mean about the brands they represent. Every now and then, its good to step away...
SWARM Experiments, an anonymous twitter chat app.
Today we launch a new section of the site titled SWARM Experiments. A fun collection of little web apps, libraries and feature-ettes that we we’ve built and find interesting. With the launch of the Experiments we’re also publishing our first...Let's solve digital.
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