The Tale of the XBOX With over 80 million units sold you could say that the XBOX 360 was a runaway success. You could say that by offering living room apps such as Netflix, HBO Go, ESPN, Facebook and similar, Microsoft started to change the way that consumers interact...
Last week I had the pleasure of meeting with Daria Siegel from the Downtown Alliance. In part we discussed our work at SWARM, though the majority of our time was spend discussing one of the Alliance’s programs – branded as LaunchLM. A relatively-new...
Pivotal Labs The team over at Pivotal Labs, a NYC & SF Dev shop, are big proponents of Pair Programming. This is a programming methodology where two developers sit next to each other at two computers that are showing the same screen so they can work on the same...
Let’s talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor’s cars,...