It’s time to reflect on positioning
It’s time to reflect As with any product or startup, an entrepreneur should always seek to get insight from his clients about what is and what isn’t working. What areas of the product provide the most value to the customers and then relate all that back into the...
How We Are Missing the Point on Agency Sexism Altogether.
“And he’s not surprised when I know how to use a saw” is the line that the new Woodford Reserve ad should have used, and all would have been good and well. However, as a recent article in AdAge pointed out, a simple sentence can turn an entire...
Foursquare and The Unbearable Lightness of Being
Foursquare Though it has millions of users, the reasons people often cite for using it are rather badly represented in the application itself. The most common reason I hear about why people use Foursquare is that it creates a log for where they’ve been. Perhaps a bar...
Buying twitter followers with Fiverr, and other marketing tricks
A while back I heard about this interesting startup called “Fiverr”. The concept is simple – people post services they are willing to accomplish in return for $5. Some are silly -“I’ll write your company name on my hand!”...
The Art of Creating Serendipity or: How to Make Your Own Luck by Being Smart About it.
Serendipity In business, like in history, no one writes about the losers. They write about leaders, the winners, those lucky enough to have been at the right place at the right time. Those that met the right person, and then managed to build the next greatest company....Let's solve digital.
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