
The Do’s and Don’ts of User Interview Questions
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...

What is the actual business value of design?
When it comes to product development, data and design both play essential roles. While data can inform decisions and patterns, good design can ultimately drive success for a business. Our last post pertained to the value of good design in a data-driven world. This...

Is data-driven design an oxymoron?
Artistry and creativity have long been synonymous with design. Many think these qualities are reserved for free-thinking, instinct-driven designers who can intuitively create beautiful products. But we are entering an era where data plays a more integral role in...

What You Need to Know About Product Development Life Cycle Costs
Most entrepreneurs have heard the old saying, "It takes money to make money," at one point or another in their journey. That sentiment is never more relevant than when applied to the product development team process. The truth is, regardless of the industry, product...

10 Reasons to Supercharge Your Product Development Team with External Partners
Working with external partners to deliver products and services has never been more popular in the world of business than what we see today. Long gone are the days when companies used to develop and produce everything in-house. Even many of the largest corporate...

Want to Outsource Website Maintenance? What You Need to Know
If you're overwhelmed or don't have time to devote to website maintenance, finding a reliable partner might be the right solution. This blog post will discuss what you need to know before opting to outsource website maintenance. Do you need to outsource website...

How to Evaluate Companies that Manage Website Operations: A Guide
Most businesses seek ways to enhance their go-to-market (GTM) performance strategies for short-term and long-term success. Integrating web-based applications into the GTM strategy is at the core of these efforts. However, building and maintaining a web presence for...

Developing Next-level Experiences on a WordPress Tech Stack
In the early 2000s, WordPress was created as a platform for bloggers. Today, it’s one of the most popular web development frameworks in use, and there are good reasons for that. It's relatively easy to get up and running with a WordPress site, it's scalable, and it...

What’s an Innovation Partner? Do I Need One?
Research shows that nearly 50% of the current S&P 500 companies will be replaced over the next ten years. For any company that wants to avoid this fate, innovation is critical. However, many companies don't have in-house resources to set up internal innovation...

11 Digital Product Development Risks & How to Avoid Them
It's no secret that digital products are a completely different beast than their analog predecessors. The risks are higher, the development process is more complex, and the margin for error is much smaller. From the ideation stage to marketing the final product,...