Why A Superior Digital Customer Experience Should be Your #1 Priority in 2023
What Is the Customer Experience? When it comes to ensuring your customers have a superior digital customer experience, it’s first important to understand what the customer experience actually is — including all of the moving parts. Essentially, the customer...
Product Designer vs. UX Designer: Who to Hire and When
Back in the early 1990s, the "father of UX," Don Norman, proposed the concept of user-centered design. Since then, a new role has emerged—that of the UX designer. Mind you, there was always the role of a user-friendly designer, but it was fairly limited before Norman....
UX vs. CX: Navigating the Differences
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
The Do’s and Don’ts of User Interview Questions
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...
What is the actual business value of design?
When it comes to product development, data and design both play essential roles. While data can inform decisions and patterns, good design can ultimately drive success for a business. Our last post pertained to the value of good design in a data-driven world. This...
Is data-driven design an oxymoron?
Artistry and creativity have long been synonymous with design. Many think these qualities are reserved for free-thinking, instinct-driven designers who can intuitively create beautiful products. But we are entering an era where data plays a more integral role in...
What You Need to Know About Product Development Life Cycle Costs
Most entrepreneurs have heard the old saying, "It takes money to make money," at one point or another in their journey. That sentiment is never more relevant than when applied to the product development team process. The truth is, regardless of the industry, product...
10 Reasons to Supercharge Your Product Development Team with External Partners
Working with external partners to deliver products and services has never been more popular in the world of business than what we see today. Long gone are the days when companies used to develop and produce everything in-house. Even many of the largest corporate...
Want to Outsource Website Maintenance? What You Need to Know
If you're overwhelmed or don't have time to devote to website maintenance, finding a reliable partner might be the right solution. This blog post will discuss what you need to know before opting to outsource website maintenance. Do you need to outsource website...
How to Evaluate Companies that Manage Website Operations: A Guide
Most businesses seek ways to enhance their go-to-market (GTM) performance strategies for short-term and long-term success. Integrating web-based applications into the GTM strategy is at the core of these efforts. However, building and maintaining a web presence for...
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