Disney: A Case Study in Customer Experience Perfection
Much talk happens today around the customer experience in product design. While there is considerable literature out there on the topic, there is also much confusion in regards to what it means and how to implement it. In short, it how the customer feels at every...
New Venture Development: Building Smarter Complimentary Businesses
New Venture Development incorporates all activities associated with generating new digital business opportunities within the realm of product, service design, business model curation, and brand marketing. From its inception, a business’s digital development is the...
Customer Experience Design Is Pivotal To Product Success
Customer experience (CX) design is a pivotal part of product design that is all too often overlooked. A buzzword all too commonly used throughout the world of business, it’s been loosely applied to virtually every situation that has to do with improvement within your...
SEO and product websites are still relevant in 2018
All Things SEO SEO and product websites are still relevant in 2018. How can you consider metrics, downloads, engagement if users can’t find you? When it comes to SEO, finding the most relevant phrases that relate to your product is essential. Say you're a web...
User Engagement: How is your New Product Team Designing for it?
User engagement matters. It’s the reason people come back to an application. It promotes familiarity and loyalty with a brand and product. It enhances visibility, as people share content. It’s a sign of validation, telling you that the product you produce or the way...
Is Management Letting Your Digital Products Mature?
I can’t tell you how often this happens. A client wants to contract us out for a project, they’re building a new strategic initiative to support a business unit, or roll out a new revenue generating product – the objective of our work is to define a strategic path...
Customer Experience Design is Gaining Headway in Corporate Circles, But What Does it Mean, and How to Think About it.
Customer experience design (CXD) In layman’s terms is how you design the systems that govern your customer’s touch points with your brand and organization. However, that’s an oversimplification. Customer experience is an enablement mechanism that supports the user...
Application Pipeline Setup in AWS
Target Groups Application Pipeline Setup AWS console ⇒ EC2: Target Groups ⇒ Create target group Create 2 groups Ludlow2-api-qa Ludlow2-api-prod The port doesn’t matter, keep it as default: 80. Load Balancer setup AWS console ⇒ EC2 ⇒ Load Balancers ⇒ Create Load...
SWARM Deployment Architecture
Here at SWARM, our engineering team has agreed on the following goals for deployment architecture. Automatic Deployment should happen automatically. Creating and publishing packages are for the dark ages! Reproducible Production environment should be the same as the...
Is Your Competitive Intelligence Working for You?
The first and possibly the most important benefit of CI, is that as a young company it allows you to become more agile than your competition. Company agility is the ability to deploy rapid changes to your business model, and should a competitor with more resources enter the same space as you, having this CI will allow you to act by changing your value proposition, sales model or anything that will allow your startup to regain that competitive advantage.
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