What Is the Customer Experience? When it comes to ensuring your customers have a superior digital customer experience, it’s first important to understand what the customer experience actually is — including all of the moving parts. Essentially, the customer...
Back in the early 1990s, the “father of UX,” Don Norman, proposed the concept of user-centered design. Since then, a new role has emerged—that of the UX designer. Mind you, there was always the role of a user-friendly designer, but it was fairly limited...
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...
When it comes to product development, data and design both play essential roles. While data can inform decisions and patterns, good design can ultimately drive success for a business. Our last post pertained to the value of good design in a data-driven world. This...