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Resources & Research
Why A Superior Digital Customer Experience Should be Your #1 Priority in 2023
What Is the Customer Experience? When it comes to ensuring your customers have a superior digital customer experience, it’s first important to understand what the customer experience actually is — including all of the moving parts. Essentially, the customer...
Product Designer vs. UX Designer: Who to Hire and When
Back in the early 1990s, the "father of UX," Don Norman, proposed the concept of user-centered design. Since then, a new role has emerged—that of the UX designer. Mind you, there was always the role of a user-friendly designer, but it was fairly limited before Norman....
UX vs. CX: Navigating the Differences
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
