Let’s face it. Brand building for small, cash-strapped teams is tough. There’s never enough time, other things take precedence, and basic marketing activities get left for last… which means they don’t get touched. Using this method, you’ll be able to grow...
Business school coursework predominantly focuses on business plan writing, scalability, working capital allocation, with some of the more avant-garde schools (think Tier-1 West Coast institutions) being taught by some of Silicon Valley’s best. Learning the...
What is it, these bargaining tactics? What is at stake some may ask. Basically everything, we negotiate every day, knowingly or not. Be it about the added sugar in your coffee, whether you can borrow a few bucks from your friends or if someone can lend you a pen....
The general thought is that if you have a good idea and no one has done it just yet, or not in the way you’ve conceived it, then being first to market means live or die. For any startup founder, the pressure of launching first is real―especially when...
In 2002, Joan Magretta publish a very interesting article in the Harvard Business Review titled “Why Business Models Matter”. This was right after the internet bubble burst and your everyday investor was keen to stay away from anything and everything that...