A buzzword all too commonly used throughout the world of business, it’s been loosely applied to virtually every situation that has to do with improvement within your respective industry. You’ve heard it, but what does it really mean? What are its objectives, intricacies, and lastly, ramifications—What happens when it all goes wrong? And why is it so pivotal to product success?
Companies that have the ability to create memorable customer experiences establish a competitive advantage unlike anything else. Those that recognize this understand that delivery can be just as important—if not more—than what’s delivered. After a certain threshold, an inferior product can beat out the industry leader off of presentation value alone. There’s no reason to neglect customer experience, and those that do are missing out on exponential growth. (more…)