The world is changing faster than ever before, with processes and procedures we thought were bulletproof suddenly thrown into disarray. That’s why one of the most important skills any business leader can have is a willingness to adapt, evolve, and change with the...
When it comes to recessions, companies tend to panic. And with good reason. There’s history that shows us that recessions can be a time to slow down. But new emerging data has a different point of view. Although recessions can be a time of cutbacks, it can also be a...
What Is the Customer Experience? When it comes to ensuring your customers have a superior digital customer experience, it’s first important to understand what the customer experience actually is — including all of the moving parts. Essentially, the customer...
The terms user experience and customer experience may seem like interchangeable concepts. They both exist to ensure that your target market can easily interact with a product without any problems or complications. However, there are critical differences between the...
User interviews are an essential part of the product development process for many tech startups. These interviews allow startups to get feedback from users about their products and make any necessary changes to improve them. Research methods can take the form of focus...