by
Jacek |
18 Apr |
Marketing
Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing…
Continue Reading
by
valerie |
10 Apr |
Brand
“And he’s not surprised when I know how to use a saw” is the line that the new Woodford Reserve ad should have used, and all would have been good and well. However, as a recent article in AdAge pointed out, a simple…
Continue Reading
by
valerie |
20 Mar |
Brand
A while back I heard about this interesting startup called “Fiverr“. The concept is simple – people post services they are willing to accomplish in return for $5. Some are silly -“I’ll write your company name on my hand!”…
Continue Reading
by
valerie |
25 Jan |
Brand
Let’s talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor’s cars,…
Continue Reading
by
valerie |
12 Dec |
Marketing
We often see these startup job postings “Looking for excellent JavaScript and Frontend! Stupendous UI skills! Master of UX! Loves PHP, Node.js and Python Frameworks!” – These employers are looking for Tech Unicorns, beasts so rare that some in fact…
Continue Reading