by
valerie |
22 Aug |
Brand
It’s time to reflect. As with any product or startup, an entrepreneur should always seek to get insight from his clients about what is and what isn’t working. What areas of the product provide the most value to the customers…
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by
Jacek |
18 Apr |
Marketing
Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing…
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by
valerie |
10 Apr |
Brand
“And he’s not surprised when I know how to use a saw” is the line that the new Woodford Reserve ad should have used, and all would have been good and well. However, as a recent article in AdAge pointed out, a simple…
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by
valerie |
20 Mar |
Brand
A while back I heard about this interesting startup called “Fiverr“. The concept is simple – people post services they are willing to accomplish in return for $5. Some are silly -“I’ll write your company name on my hand!”…
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by
valerie |
25 Jan |
Brand
Let’s talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor’s cars,…
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