It’s a no brainer, an engaged twitter audience who loves what you do can drive traffic to your site, recommend your content and become a source of customers for your business. Here’s how to build that Twitter audience in a…
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SWARM Experiments, an anonymous twitter chat app.
Today we launch a new section of the site titled SWARM Experiments. A fun collection of little web apps, libraries and feature-ettes that we we’ve built and find interesting. With the launch of the Experiments we’re also publishing our first…
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One surefire way to make your pitch decks win
A good part of the work we do at SWARM is offering support for startups, and a big part of that support is guiding founders on strategy for designing pitch decks, a necessary yet somewhat elusive skill. Luckily, we’ve got this…
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Startup product marketing – understanding and using value.
Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing…
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A Quick Morsel from the SWARM Strategy Curmudgeon: Excel Shortcuts
Last year, I was approached by the sterling folks over at General Assembly, asking whether I would be interested in teaching a series of courses on Microsoft Excel. I happily obliged and have been overwhelmed with the demand for these classes;…
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