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Startup product marketing – understanding and using value.

Startup product marketing – understanding and using value.

by Jacek | Apr 18, 2014 | Marketing, Resources, Strategy

Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing solutions quickly and efficiently....
A Quick Morsel from the SWARM Strategy Curmudgeon: Excel Shortcuts

A Quick Morsel from the SWARM Strategy Curmudgeon: Excel Shortcuts

by SWARM | Apr 15, 2014 | Quickbites, Resources

Last year, I was approached by the sterling folks over at General Assembly, asking whether I would be interested in teaching a series of courses on Microsoft Excel. I happily oblige on the chance and the demand for these classes have been overwhelming; I’ve now...
Buying twitter followers with Fiverr, and other marketing tricks

Buying twitter followers with Fiverr, and other marketing tricks

by valerie | Mar 20, 2014 | Brand, Resources, Strategy

  A while back I heard about this interesting startup called “Fiverr”.  The concept is simple – people post services they are willing to accomplish in return for $5. Some are silly -“I’ll write your company name on my hand!”...
Paid and Free Stock Photo Resources to Use in Your Design Work

Paid and Free Stock Photo Resources to Use in Your Design Work

by valerie | Feb 9, 2014 | Design, Resources, Strategy

Photography and imagery both play integral parts in communicating value, product quality, and can greatly enhance the user experience.  But sometimes, a project simply doesn’t have the budget nor necessity for a professional photographer. While working with a...
Design Resources for Low Budget Startups and NonProfit Organizations

Design Resources for Low Budget Startups and NonProfit Organizations

by valerie | Jan 27, 2014 | Marketing, Resources, Strategy

We’ve worked with many a startup before starting SWARM one thing is common among all of them. They’re strapped for cash, and good design can get pretty expensive and fast. So while this problem isn’t exclusive to startups or non-profits, reducing...
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