It’s time to reflect on positioning
It’s time to reflect As with any product or startup, an entrepreneur should always seek to get insight from his clients about what is and what isn’t working. What areas of the product provide the most value to the customers and then relate all that back into the...
Startup product marketing – understanding and using value.
Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing solutions quickly and efficiently....
How We Are Missing the Point on Agency Sexism Altogether.
“And he’s not surprised when I know how to use a saw” is the line that the new Woodford Reserve ad should have used, and all would have been good and well. However, as a recent article in AdAge pointed out, a simple sentence can turn an entire...
Buying twitter followers with Fiverr, and other marketing tricks
A while back I heard about this interesting startup called “Fiverr”. The concept is simple – people post services they are willing to accomplish in return for $5. Some are silly -“I’ll write your company name on my hand!”...Let's solve digital.
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