by valerie | Feb 10, 2014 | Brand, Marketing, Strategy
Serendipity In business, like in history, no one writes about the losers. They write about leaders, the winners, those lucky enough to have been at the right place at the right time. Those that met the right person, and then managed to build the next greatest company....
by valerie | Feb 3, 2014 | Brand, Marketing, Strategy
The Tale of the XBOX With over 80 million units sold you could say that the XBOX 360 was a runaway success. You could say that by offering living room apps such as Netflix, HBO Go, ESPN, Facebook and similar, Microsoft started to change the way that consumers interact...
by valerie | Jan 29, 2014 | Brand, Marketing, Strategy
Pivotal Labs The team over at Pivotal Labs, a NYC & SF Dev shop, are big proponents of Pair Programming. This is a programming methodology where two developers sit next to each other at two computers that are showing the same screen so they can work on the same...
by valerie | Jan 27, 2014 | Marketing, Resources, Strategy
We’ve worked with many a startup before starting SWARM one thing is common among all of them. They’re strapped for cash, and good design can get pretty expensive and fast. So while this problem isn’t exclusive to startups or non-profits, reducing...
by valerie | Jan 25, 2014 | Brand, Design, Marketing
Let’s talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor’s cars,...
by valerie | Dec 12, 2013 | Marketing, Strategy
We often see these startup job postings “Looking for excellent JavaScript and Frontend! Stupendous UI skills! Master of UX! Loves PHP, Node.js and Python Frameworks!” – These employers are looking for Tech Unicorns, beasts so rare that some in fact say it...
