Foursquare and The Unbearable Lightness of Being

Foursquare and The Unbearable Lightness of Being

Foursquare Though it has millions of users, the reasons people often cite for using it are rather badly represented in the application itself. The most common reason I hear about why people use Foursquare is that it creates a log for where they’ve been. Perhaps a bar...
The Benefits of Paired Design

The Benefits of Paired Design

Pivotal Labs The team over at Pivotal Labs, a NYC & SF Dev shop, are big proponents of Pair Programming. This is a programming methodology where two developers sit next to each other at two computers that are showing the same screen so they can work on the same...
Brand Emotions

Brand Emotions

  Let’s talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor’s cars,...