by
Jacek |
24 Mar |
Strategy
This post first appeared in Campaign Magazine. Remember that time you were watching Hulu and were prompted to watch one ad or another, and you couldn’t care less? What if the ad instead offered you a discount and was specifically…
Continue Reading
by
Jacek |
5 Feb |
Marketing
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different depending where…
Continue Reading
by
Jacek |
31 Jan |
Strategy
No secret that we at SWARM have worked with, and work with startups. As a part of our business these are some of the most fun and challenging projects because they require us to really dive into the product…
Continue Reading
by
Nate Cooper |
28 Dec |
Strategy
Over the past few years, the app-making industry has been enthralled with its ability to design “engaging” user experiences. Captivating enough to get people to do things like drag their thumbs across screens literally billions of times, we have the…
Continue Reading
by
Jacek |
3 Nov |
Strategy
Today in NYC, Microsoft ran a developer preview of the HoloLens letting folks learn hands-on. Being skeptical after the whole Google Glass experience, I didn’t think much of the product before trying it out. But boy—was I wrong. The HoloLens demo we…
Continue Reading