by Jacek | Apr 26, 2016 | Design, Development, Strategy
I remember my first virtual reality experience as if it were yesterday. It was 1991 and I was with my dad at a mall somewhere in Westchester, just north of the city. In the mall, a gaming store that we always hit to check out the latest and greatest from Nintendo was...
by valerie | Apr 8, 2016 | Design, Strategy, User Experience
Last week Adobe finally released the beta version of its much hyped version of Sketch — called Adobe XD (Experience Design). The explicitly named tool is an all-in-one design suite, incorporating UX and UI tools, presentation components, and prototyping features for...
by valerie | Mar 31, 2016 | Brand, Design, Strategy
There’s conferences, and then there’s Mobile World Congress (MWC) . In essence, it’s a massive maze of tech booths showcasing some of the coolest new tech from around the world. Housed in the Fira Gran Via in Barcelona, at least 100 companies stood in its many...
by Jacek | Mar 24, 2016 | Strategy
This post first appeared in Campaign Magazine. Remember that time you were watching Hulu and were prompted to watch one ad or another, and you couldn’t care less? What if the ad instead offered you a discount and was specifically related to what you wanted to do?...
by Jacek | Feb 5, 2016 | Marketing, Resources, Strategy
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
by Jacek | Jan 31, 2016 | Strategy
No secret that we at SWARM have worked with, and work with startups. As a part of our business these are some of the most fun and challenging projects because they require us to really dive into the product and make those assumptions that will place the MVP at...