The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
No secret that we at SWARM have worked with, and work with startups. As a part of our business these are some of the most fun and challenging projects because they require us to really dive into the product and make those assumptions that will place the MVP at...
Over the past few years, the app-making industry has been enthralled with its ability to design “engaging” user experiences. Captivating enough to get people to do things like drag their thumbs across screens literally billions of times, we have the incredible ability...
Today in NYC, Microsoft ran a developer preview of the HoloLens letting folks learn hands-on. Being skeptical after the whole Google Glass experience, I didn’t think much of the product before trying it out. But boy—was I wrong. The HoloLens demo we participated in...
A few months back we started the NY Emerging Tech Meetup, which is run here at SWARM HQ in the Flatiron District. From it, SWARMcast.tv was born. Thus far, we’ve had two really exciting sessions. One on VR/AR applications and the other on connected devices. The trend...
Having worked on the Apple TV app for a major national sports broadcaster, we’ve been really looking forward to the new Apple TV announcement, and being lucky enough to get our hands on a pre-release device these are some of the things we’re really excited about...