Getting Traction: How do I perfect startup marketing?
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
Navigating Venture Capital’s Murky Waters
No secret that we at SWARM have worked with, and work with startups. As a part of our business these are some of the most fun and challenging projects because they require us to really dive into the product and make those assumptions that will place the MVP at...
Taking Responsibility for Dating Apps Time Suck
Over the past few years, the app-making industry has been enthralled with its ability to design “engaging” user experiences. Captivating enough to get people to do things like drag their thumbs across screens literally billions of times, we have the incredible ability...
We Tried the Microsoft HoloLens, Here’s the Review
Today in NYC, Microsoft ran a developer preview of the HoloLens letting folks learn hands-on. Being skeptical after the whole Google Glass experience, I didn’t think much of the product before trying it out. But boy—was I wrong. The HoloLens demo we participated in...
SWARMcast.tv or: How we started a YouTube channel on tech and entrepreneurship.
A few months back we started the NY Emerging Tech Meetup, which is run here at SWARM HQ in the Flatiron District. From it, SWARMcast.tv was born. Thus far, we’ve had two really exciting sessions. One on VR/AR applications and the other on connected devices. The trend...Let's solve digital.
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