Should the USPS hire consultants?
How it Happened "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds." reads the inscription at the James Farley Post Office here in NYC, and perhaps it was true in 1912 when the building was...
Startup product marketing – understanding and using value.
Here at SWARM we work with a lot of startups. It’s the world we came from, one where we understand product idiosyncrasies and company needs. Relying on both data and experience, we are able to deliver strategy, design, and marketing solutions quickly and efficiently....
Open Street Maps and Stamen Designs Tilesets URLs
Have you ever had the misfortune of having to look for Stamen or Open Street Maps {z}/{x}/{y} (xyz.png/jpg) tile sets? Specifically, to use in Leaflet.js or the CartoDB dashboard? Then you'll know just how frustrating it can be to find them when developing. In any...
A Quick Morsel from the SWARM Strategy Curmudgeon: Excel Shortcuts
Last year, I was approached by the sterling folks over at General Assembly, asking whether I would be interested in teaching a series of courses on Microsoft Excel. I happily obliged and have been overwhelmed with the demand for these classes; I’ve now taught live-stream and in-person sessions, and a series of quick-nibble Excel courses will soon appear on the Google for Entrepreneurs YouTube channel.Indeed, Excel is one of those necessary evils for many business professionals — it seems like the learning curve for the software is relatively high, and – just like your typical programming language – it’s hard to practically discover some of Excel’s features until you’re in the thick of using it.
How We Are Missing the Point on Agency Sexism Altogether.
"And he's not surprised when I know how to use a saw" is the line that the new Woodford Reserve ad should have used, and all would have been good and well. However, as a recent article in AdAge pointed out, a simple sentence can turn an entire campaign into a...
Foursquare and The Unbearable Lightness of Being
Foursquare Though it has millions of users, the reasons people often cite for using it are rather badly represented in the application itself. The most common reason I hear about why people use Foursquare is that it creates a log for where they’ve been. Perhaps a bar...
PHP – Dynamically adding an active state class
As I prefer to use PHP includes to visually clean up my sites, I tend to run into a problem where an active state for buttons or icons is not set. This means that if the header is in an include, and a user lands on the contact page, they're unable to tell whether a...
CSS Transition Effect Bug Fix: 1 pixel move, or jump.
This one pixel error was causing an unnerving issue with a web page and google failed to help me find the result. Once I knew what to search for, it seemed that a lot of folks were having this issue. Hope this snippet helps. Problem: Images or elements that have an...
Even columns of text with wrapped content in columns — A CSS Tip
In order to have responsive multi column layouts I would use the typical float: left property on all my column classes and size them by percept of screen width. Well, there's a cleaner and simpler way. Especially if you want your text to automatically flow and...
Buying twitter followers with Fiverr, and other marketing tricks
A while back I heard about this interesting startup called "Fiverr". The concept is simple - people post services they are willing to accomplish in return for $5. Some are silly -"I'll write your company name on my hand!" - and others seem to be more...
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