The Art of Creating Serendipity or: How to Make Your Own Luck by Being Smart About it.
In business, like in history, no one writes about the losers, they write about the leaders, the winners, those lucky enough to have been at the right place at the right time, met the right person, and then managed to build the next greatest company, built a great product, or did something that changed the world. They often cite these people as being lucky, or having been in the right place at the right time. Serendipitous.
Paid and Free Stock Photo Resources to Use in Your Design Work
Photography and imagery both play integral parts in communicating value, product quality, and can greatly enhance the user experience. But sometimes, a project simply doesn't have the budget nor necessity for a professional photographer. While working with a...
Microsoft’s Missed XBOX Application Development Opportunity
The Tale of the XBOX With over 80 million units sold you could say that the XBOX 360 was a runaway success. You could say that by offering living room apps such as Netflix, HBO Go, ESPN, Facebook and similar, Microsoft started to change the way that consumers interact...
An Exercise in Branding Lower Manhattan – This is LoMa
Last week I had the pleasure of meeting with Daria Siegel from the Downtown Alliance. In part we discussed our work at SWARM, though the majority of our time was spend discussing one of the Alliance's programs - branded as LaunchLM. A relatively-new initiative that is...
The Benefits of Paired Design
Pivotal Labs The team over at Pivotal Labs, a NYC & SF Dev shop, are big proponents of Pair Programming. This is a programming methodology where two developers sit next to each other at two computers that are showing the same screen so they can work on the same...
Design Resources for Low Budget Startups and NonProfit Organizations
We've worked with many a startup before starting SWARM one thing is common among all of them. They're strapped for cash, and good design can get pretty expensive and fast. So while this problem isn't exclusive to startups or non-profits, reducing design costs can help...
Brand Emotions
Let's talk about Brand Emotions. Quite recently, Uber, the mobile app that gets you a ride, has been in the news for having potentially inappropriate business practices. During the NY snowstorm they allegedly called many of their competitor's cars, cancelled at...
Looking for Tech Unicorns
We often see these startup job postings “Looking for excellent JavaScript and Frontend! Stupendous UI skills! Master of UX! Loves PHP, Node.js and Python Frameworks!” – These employers are looking for Tech Unicorns, beasts so rare that some in fact say it...
Open for business.
Happy Days! After a few months of discussions regarding where we were headed with SWARM Digital Marketing, and what it is we wanted to do, we've made some decisions and we're finally back, with a brand new site, a brand new blog, and a twitter feed to follow. What...
Let's solve digital.
Oops! We could not locate your form.
