Hacking together mobile apps using Twitter as a data store.

At SWARM, an app design and development company in New York, we love to run experiments and try new things. Some of our experiments like the SWARM Weather Watch Face have even been featured in app stores like Google Play.So when defining PartyUP Player (PUP) into an MVP (minimum viable product), we came across an interesting problem while streamlining this new app.The [...]

We are Made in NY

  We are excited to announce that we've been accepted to the "Made in NY" family, and are thrilled to be joining other leading digital businesses in supporting the continued digital growth of NYC. As New Yorkers, we've always believed that incredible digital businesses can be established here, and the "Made in NY" initiative is a testament to those companies that relentlessly push [...]

A look at interactive websites: WELTRADE.com

  At SWARM, while we're pretty focused on new products coming out of the digital space, we're also interested in how they're marketed and what those attempts mean about the brands they represent. Every now and then, its good to step away from focusing on app design and development and go back to our art school roots to discover the different meanings that brands try to project.  Let's [...]

Digital Art as Design Inspiration

  Digital art pieces can be great for inspiration when you're stuck and trying to work through a problem. Notwithstanding, they're also excellent at burning through a few hours at work because they are undeniably a wonderful distraction. In this post I've collected a few places that I like and dislike, so go for inspiration, and comments welcome. Artist Maria A. [...]

Tutorial: Building an Android Wear Watch Face, Part 3 : Wearable APIs

This is part 3 of a 4 part series where we explore the challenges of making wearable apps, by building an Android wear watch face with real-time weather data.In Part 1, we provided an overview and created our first watch face. In Part 2 we took a deeper dive into the watch face. In this part we explore the Wearable Communication APIs and build the real-time weather communication [...]

Tutorial: Building an Android Wear Watch Face, Part 2 : The Watch Interface

This is part 2 of a 4 part series where we explore the challenges of making wearable apps, by building an Android wear watch face with real-time weather data.In Part 1 We provided an overview of the app and created our first watch face. In this part we take a deeper dive into the watch face and the considerations that must be made in making the watch face. We will follow up in the Part 3 about [...]

Tutorial: Building an Android Wear Watch Face, Part 1 : Overview

Wearable devices such as Android wear and the upcoming Apple watch are pioneering a brand new user experience, "Information at a glance".This presents new opportunities for app developers to provide end-users with contextual, relevant and personalized information. However, it also introduces a whole new set of challenges for both designers and developers.In this tutorial we explore [...]

Best places for design inspiration and other generally cool things.

  It’s no big secret that once in a while you need to look elsewhere to get out of the same old pattern. For those who may be looking for inspiration, for this I thought I’d share some of my favorite places to go to while trying to pass the winter doldrums and stay on top of my game. One. Bored Panda  I love the imagery here, and the content they post is always beautiful [...]

Digital Marketing Fundamentals or: How to Plan Your Inbound Marketing Strategy

A while back we covered the marketing basics for startups. If you’re jumping into this checklist without first having defined your marketing fundamentals, we highly urge you to read the other post first.If you are already caught up, or just want to head straight to the digital marketing checklist then keep on reading. Before you market, prepare to marketIt’s incredibly important to have all your [...]

Why did they replace the <.b> and <.i> tag with <.strong> and <.em>?

  A coworker asked this question. It's curious that this HTML change occurred. Most front end developers are aware that the <strong> and <em> are preferable as they are accessible styles, meaning that they encourage screen readers to note their existence, whereas <b> and <i> are ignored. But why did the HTML lords not just change the action of the <b> and [...]

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