Getting Traction: How do I perfect startup marketing?
The Strategy Comprehensive startup marketing strategy requires a mix of digital and real world efforts. Marketing can become extremely expensive very quickly, and without the right approach, can exhaust the resources of a young startup. Strategies will be different...
Navigating Venture Capital’s Murky Waters
No secret that we at SWARM have worked with, and work with startups. As a part of our business these are some of the most fun and challenging projects because they require us to really dive into the product and make those assumptions that will place the MVP at...
Taking Responsibility for Dating Apps Time Suck
Over the past few years, the app-making industry has been enthralled with its ability to design “engaging” user experiences. Captivating enough to get people to do things like drag their thumbs across screens literally billions of times, we have the incredible ability...
We Tried the Microsoft HoloLens, Here’s the Review
Today in NYC, Microsoft ran a developer preview of the HoloLens letting folks learn hands-on. Being skeptical after the whole Google Glass experience, I didn’t think much of the product before trying it out. But boy—was I wrong. The HoloLens demo we participated in...
SWARM recognized as a top 30 innovator by SVIEF.org
We’re thrilled to announce that SWARM has been recognized as an innovation leader in the emerging technologies and interface product design space by SVIEF (Silicon Valley Innovation and Entrepreneurship Forum). We were one of thirty companies globally to receive the...
SWARMcast.tv or: How we started a YouTube channel on tech and entrepreneurship.
A few months back we started the NY Emerging Tech Meetup, which is run here at SWARM HQ in the Flatiron District. From it, SWARMcast.tv was born. Thus far, we’ve had two really exciting sessions. One on VR/AR applications and the other on connected devices. The trend...
5 Things that excite us about the new Apple TV
Having worked on the Apple TV app for a major national sports broadcaster, we’ve been really looking forward to the new Apple TV announcement, and being lucky enough to get our hands on a pre-release device these are some of the things we're really excited about in...
Exploring tvOS, AppleTV and other second screen devices.
SmartTV As a company, we’ve always been bullish on SmartTV and second screen applications, so when Apple announced the new tvOS paired with an AppleTV that anyone could build applications for, we were thrilled. Thrilled because we’ve already worked with AppleTV...
Introducing NYC’s first Emerging Tech Meetup
When SWARM started as a Mobile Agency, it was always our goal to sit at the forefront of emerging technologies. The majority of our team owns some form of smart watch or at least a wearable. We enjoy experimenting with new gadgets, IoT (Internet of Things) interface...
Example Mobile Spec Sheet / Scope of Work
Whenever creating a new web, ott, wearable, or mobile application, you'll eventually need to define a spec sheet that informs your design and engineering teams with what it is they need to build. To get here, and do so while removing as much product risk as possible,...