What is it, these bargaining tactics? What is at stake some may ask. Basically everything, we negotiate every day, knowingly or not. Be it about the added sugar in your coffee, whether you can borrow a few bucks from your friends or if someone can lend you a pen....
The elevator pitch, those few sentences which convey your company across to potential customers and investors. Do you have it right? Can you explain what your product does in language that is simple, yet presents the unique value of your product? You may think that...
Whether you’re a new entrepreneur who wants an idea made into an app, an established venture looking for product support, or a senior VP of marketing at a fortune 500 seeking a new vendor, there are five key factors you should take into consideration when looking for...
When deciding to venture down the road of entrepreneurship, many people will tell you that you need to define a problem, attack the problem, and of course provide a solution in order to develop a viable product. Killer products should do more than solve problems. I...
Experienced entrepreneurs know very well ways that they can avoid common pitfalls in new product and company development. This however is often not the case with young and budding entrepreneurs. Here are just a few ways to sink via common startup pitfalls, and what...
Wondering about app creation? Let’s start with the MVP, or minimum viable product. Fundamentally, the MVP is the most basic product that you send to market which will test your idea. However, when you’re building an MVP, it’s hard to know where to...